Crucial Lessons Learned in the First Year of Doing Business

Image of an entrepreneur teaching lessons learned in the first year of doing business to a class of young professionals

Making it through year one as a new business is great. But the ultimate goal is to sustain success over a much longer period of time. Fortunately, there are some big lessons that you can learn in the first year that can take you far. Statistically, about four out of every five businesses started within… Read more »

How to Turn a Bad Customer Experience Into a Good One

Image of a businesswoman shaking hands after turning a bad customer experience into a good one

Each frustrated customer that contacts your company is an opportunity to transform the situation into a positive customer experience and develop brand loyalty. An angry customer calling to express their frustration with an issue they have with your product, service or company is one of your greatest opportunities to create a brand advocate. Resolve an… Read more »

Why Your Business Should Use an Answering Service Instead of an Auto Attendant

Image of a live answering service agent handling business calls rather than an auto attendant

The research is in, the results are conclusive, and how your phones are answered has a huge impact on your business. Do you think your callers prefer an automated greeting and dealing with a frustrating directory or having their calls answered by a live, helpful person? Whenever new technology is introduced, especially as it relates… Read more »

6 Ways to Better Your Small Business Bottom Line

Image of a man on a ladder working on a chart to better his small business bottom line

When you’re ramping up your small business and have your sights set on being profitable, every dollar counts. Here are several different ways you can improve the bottom line for your small business. The expenses associated with getting your brand, products or services off the ground can feel potentially crippling. On the other hand, if… Read more »

How To Keep Your Startup Team Feeling Fresh And Engaged

Image of a startup employee feeling fresh and engaged

Use these guidelines to make sure your startup team avoids burnout so they can stay sharp, happy, and productive. Launching a new business is a thrilling experience. You might even relate it to starting a new relationship. Every new thing you discover is filled with excitement and possibility. You get wrapped up in a “honeymoon… Read more »

5 Things Successful Entrepreneurs DON’T Do

Image of a female entrepreneur saying no to doing some things in order to be successful

Successful entrepreneurs are defined by what they don’t do just as much as what they do. Here are five things you won’t catch the best in the entrepreneurship game doing when it comes to their businesses. If you are a fan of shows like Shark Tank and The Profit, chances are you have a hunger… Read more »

5 of the Most Effective Ways to Successfully Market Your Small Business

Image of two people successfully marketing a small business

Small businesses don’t need big budgets to market themselves effectively. Here are some of the most impactful marketing activities you can engage in as a small business. What are you currently doing to market your small business? Whether you are a solopreneur, a local mom/pop shop, or part of a franchise, one thing holds true… Read more »

5 Things Every Startup Should Spend Money On

Image of two entrepreneurs deciding what their startup should spend money on

Every startup has to be smart with their money, but there are some areas of business that it does not pay to cut corners. Many startups are born from sweat, hard work and the personal finances of their owners. Protecting every dollar from being wasted on unnecessary expenses at this vulnerable stage is among the… Read more »