Making it through year one as a new business is great. But the ultimate goal is to sustain success over a much longer period of time. Fortunately, there are some big lessons that you can learn in the first year that can take you far. Statistically, about four out of every five businesses started within… Read more »
Each frustrated customer that contacts your company is an opportunity to transform the situation into a positive customer experience and develop brand loyalty. An angry customer calling to express their frustration with an issue they have with your product, service or company is one of your greatest opportunities to create a brand advocate. Resolve an… Read more »
The research is in, the results are conclusive, and how your phones are answered has a huge impact on your business. Do you think your callers prefer an automated greeting and dealing with a frustrating directory or having their calls answered by a live, helpful person? Whenever new technology is introduced, especially as it relates… Read more »
When you’re ramping up your small business and have your sights set on being profitable, every dollar counts. Here are several different ways you can improve the bottom line for your small business. The expenses associated with getting your brand, products or services off the ground can feel potentially crippling. On the other hand, if… Read more »
Use these guidelines to make sure your startup team avoids burnout so they can stay sharp, happy, and productive. Launching a new business is a thrilling experience. You might even relate it to starting a new relationship. Every new thing you discover is filled with excitement and possibility. You get wrapped up in a “honeymoon… Read more »
Successful entrepreneurs are defined by what they don’t do just as much as what they do. Here are five things you won’t catch the best in the entrepreneurship game doing when it comes to their businesses. If you are a fan of shows like Shark Tank and The Profit, chances are you have a hunger… Read more »
Small businesses don’t need big budgets to market themselves effectively. Here are some of the most impactful marketing activities you can engage in as a small business. What are you currently doing to market your small business? Whether you are a solopreneur, a local mom/pop shop, or part of a franchise, one thing holds true… Read more »
Every startup has to be smart with their money, but there are some areas of business that it does not pay to cut corners. Many startups are born from sweat, hard work and the personal finances of their owners. Protecting every dollar from being wasted on unnecessary expenses at this vulnerable stage is among the… Read more »
