Many businesses are realizing that incorporating a bilingual receptionist into their team is incredibly beneficial. And there’s more than one way to do it!
In today’s global markets, it is ever more important to be able to respond to the needs of customers. One of the biggest developments on the customer support front is the ability to communicate with people in more than one language. While many United States-based business operations might think English is sufficient, that is quickly becoming an outdated theory. Here’s why: the U.S. has the second most Spanish speakers in the world (Mexico has the most). In addition, the Spanish language continues to grow and expand into new areas of the country, beyond the Southwestern United States.
Illinois, New Jersey, New York, Connecticut, Rhode Island, and Florida all have populations of Spanish-speakers between 10 and 15 percent. States like Georgia, Virginia, Oregon, and Washington aren’t far behind. Companies that are truly interested in growing their businesses are aware of this and are taking steps to accommodate customers who speak Spanish. If you do not adapt your business practices, chances are you are going to lose a good percentage of potential clients to a competitor who takes the time to implement bilingual language support.
Setting up your organization to provide bilingual support is fairly easy these days. The growing pool of Spanish-speaking customers means there’s also a larger number of people available to assist your business with bilingual operations. Bilingual employees are just as skilled, but come with the added bonus of being able to communicate with all your clients. Hiring your own bilingual staff is one way to go, but there are other options too.
For small and medium sized businesses, the costs associated with hiring bilingual employees may be a bit challenging. One viable option is to use a bilingual receptionist service or bilingual call center partner to provide support for your callers. Whenever your customers call your business, they are given the option to choose their preferred language and are connected with a virtual receptionist who is fluent in that language. As an added bonus, bilingual customer service agents and receptionists are able to assist a wider range of customers, since they know both English and Spanish.
Implementing bilingual receptionist support for your customers benefits your business in several ways, including:
- Growing Your Business: By offering bilingual support, you are able to tap into new markets, both here in the United States and internationally.
- Increasing Potential Earnings and Revenues: Having a larger customer base translates to the bottom line with more sales, earnings, and profits.
- Ability to Converse Easily with Your Customers: A business answering service can convey your business image in the caller’s preferred language.
- Avoiding Communication Barriers and Customer Frustrations: You eliminate problems with being able to communicate with customers who aren’t as comfortable speaking English.
- Save Money: Outsourcing your call handling with bilingual receptionists is far more cost effective than hiring your own team.
- Expand Your Hours: Bilingual answering service agents are available 24/7 to assist your customers no matter when they call.
Take your business to the next level by implementing bilingual language support to reach new customers and markets. To learn more about available bilingual receptionist options for your business, contact us today. We offer a variety of customized options and solutions to fit with your requirements.
More articles you might be interested in:
The Advantages of a Bilingual Answering Service
4 Benefits of Using a Live Virtual Receptionist